Dr. Alaa bin Mohammed Masrahi
Member of the Governance Committee
Industrial & Systems Engineering and Operations Management
Download profile (PDF)Academic and researcher specializing in Industrial & Systems Engineering and Operations Management, with over 13 years of experience in strategic planning, operational excellence, academic governance, and performance improvement.
Biography
- Dr. Alaa M. Masrahi is an academic and researcher specializing in Industrial & Systems Engineering and Operations Management, with over 13 years of experience in strategic leadership, operational excellence, academic governance, and performance improvement. He currently serves as Assistant Professor of Industrial & Systems Engineering at Jazan University. His expertise includes production planning and control, operations and supply chain management, forecasting and demand analysis, business process optimization, modeling and simulation, and KPI development. He has also contributed to strategic planning, curriculum development, academic accreditation, and initiatives aligned with Saudi Vision 2030.
Memberships
- Chair of the Scientific Committee – Department of Industrial Engineering
- Member of Strategic Academic Planning and Curriculum Review Councils
- Member of the Governance Committee at the Electric Vehicle Technologies Association
Interests
- Industrial Engineering
- Systems Engineering
- Operations Management
- Strategic Planning
- Operational Excellence
- Process Improvement
- Supply Chains
- Performance Indicators
- Modeling and Simulation
- Renewable Energy
- Sustainability
Achievements
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Development of the College of Engineering Strategic Plan
2015-2020Designed and implemented a strategic roadmap for the College of Engineering using the McKinsey 7S framework and OKRs.
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Reform of the Industrial Training System
Developed a student-centered industrial training system using industrial engineering methodologies, which was adopted across academic departments.
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Green Vehicle Acceptance Study – Rhode Island
Developed predictive models related to green vehicle acceptance and sustainable electricity consumption in the United States.
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Development of the College of Engineering and Computer Science Strategic Roadmap
2026Designing and developing the strategic roadmap for the College of Engineering and Computer Science to support institutional priorities and future development.
Research
- Different Level Automation Technology Acceptance: Older Adult Driver Opinion 2021
- Identifying Factors of Success for Renewable Energy Growth in the United States of America 2019
- Identify the Factors Influencing Consumer Behavioral Intention to Use Renewable Energy for Residential Electricity Sector in the United States
- Evaluating Passenger Arrival Processing at Crowded Airports 2017